When people talk
about the ‘Motown sound’ they usually mean the golden period
of the 1960s, the mighty pop soul ballads of Smokey Robinson, or jive-perfect
dancers by the likes of The Supremes or Martha Reeves & The Vandellas.
It’s often forgotten that, along with many of its artists, Motown
adapted well to the 70s disco boom and the new sounds coming out of labels
such as Salsoul, Philadelphia International and TK. And, ironically, that
it produced many of the 70s and early 80s disco classics on which today’s
dance sound is more genuinely based. In the late 70s, with the demise
of their Invictus label, the legendary Holland brothers (who had written
so many of Motown’s 60s classics with their partner Lamont Dozier)
returned to the Motown camp to join multi-talented song writing teams
such as Ashford & Simpson, Sawyer & McLeod and Mike & Brenda
Sutton who were all able to perfectly capture the essence of the disco
era. And the soulful vocalists and stellar musicians already in house
at Motown were able to carry it all off with the sort of performances
the material deserved.
Of course, Motown’s two biggest hitters, Stevie Wonder and Marvin
Gaye, also both made their very best records in the 70s, and both dabbled
successfully in disco from time to time. Add funky new acts like Rick
James’ Stone City Band and Teena Marie and Motown pretty much had
all soulful dancefloor bases covered during the disco era. They were also
the first to ‘eye cue’ their 12” disco discs, giving
DJs the track’s BPM and info on the exact length of the various
sections of the song – one of the earliest examples of a record
company recognising how important the DJ was to become. By ‘79,
and very much with the DJ in mind, 12”s such as Diana Ross’
‘The Boss’ were being purposely intro’d with mix-friendly
drum beats, something that’s become par for the course these days
for most dance tracks released. But, as this compilation demonstrates,
those disco beats were already infiltrating the Motown sound as early
as 1972. |